Inspired by Adriana Sánchez, Exclusive Interview
We were inspired by Adriana Sánchez, entrepreneur and creative director of ADRISSA. With a company that has been around for over 35 years, Adriana tells us how she focused her vision on women building their future on their own terms. We interviewed Adriana to kick off our monthly feature on happy, inspiring, and successful women.
WHAT DID YOU WANT TO BE WHEN YOU WERE A GIRL?
Ever since I was a little girl, I've been passionate about touching the texture of fabrics and creating designs with them. I started by making dresses for my dolls and dreamed of becoming a great designer. In a way, Adrissa fulfilled one of my biggest childhood dreams.
WHAT IS THE BEST ADVICE YOU HAVE EVER BEEN GIVEN?
Your intuition will always tell you what's right before anyone else.
"Follow your heart and always be true to it"
DESCRIBE A MOMENT IN WHICH YOU FAILED AND LEARNED FROM IT A few years ago, we decided to open our first franchise in Bucaramanga. We realized that the brand image did not reflect the feminine and successful woman we serve. Things didn't work out very well there, but we learned something very important: If you want to grow and expand into new markets, your brand must clearly communicate what it is, without needing words.
WHAT WOULD YOU DO IF YOU WERE MAGICALLY GIVEN THREE MORE HOURS A DAY?
I would spend more time with my family exploring and taking photographs in my city, Medellín.
WHAT DOES SUCCESS MEAN TO YOU?
Having a functioning (and profitable) company that maintains ethics and morals and pays employees fairly. I can now pay my bills and have a happy life with my family, which is what I've always wanted.
